The market for products that enable or promote responsible and healthy movement is extensive and continuously growing. A wide range of products are developed, such as orthopedic instruments (soles), 3D-printed limbs, Virtual Reality games and sports nutrition. What characterizes these products is usually a long time-to-market, partly due to required validation processes. We also see that claims about health gains are often lacking or are insufficiently substantiated from a scientific point of view.

Move2Innovate will be a testing ground where companies can test and validate their new products quicker, so that the innovation process can be catalysed and the launch of the new product (with medically validated data) is accelerated and strengthened.